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Notes from building things that hold up

Notes on revenue-critical code, plugin modernization, founder engineering, and products that last.

Almost everything here comes out of the same kind of work: the parts of a product where being wrong is expensive and the failure is quiet. Billing that has to survive a retry, a plugin you cannot take offline because thousands of sites are running it, a decision a founder cannot fully delegate. I write these to think properly about a problem rather than to publish on a schedule, so each one is opinionated, tries to name the trade-off honestly, and says where I would do the opposite. Start with a topic below if you want the argument as a body of work rather than a list of posts.

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Founder Engineering

I think we're asking website analytics the wrong questions

Analytics counts what happened on a website. The questions that matter are about what led to it. On the gap between measuring and understanding.

analytics
website-analytics
measurement
product-thinking
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